William Randolph Hearst wanted to setup a multi-media conglomerate years before anyone else did. The fact that he had taken the actress Marion Davies as his mistress made its success imperative. Mr. Hearst wanted his film company to succeed so that he could highlight Miss Davies at every opportunity.
Originally setup at Paramount, Hearst moved his company to Warner Brothers, who were more amenable to promoting Marion, who Hearst saw as a huge romantic lead. The company never really caught fire and its entire catalog was sold to Warner Brothers in 1938.
