What was being billed as "The New Hollywood" reared its head in 1967. While film critics had been warning the big studios that their products were increasingly becoming irrelevant, the warnings had gone largely unheeded. The same big budget spectacles and amazingly tone deaf musicals were still coming out of Hollywood to lower and lower grosses. It wasn't until The Graduate became the number one film that Hollywood began to finally see that it needed to adapt to changing audience tastes.
