What is one thing that can guarantee a hit? George Weiss, famed producer of B Movies thought it was a hot dame or "dish" according to the old Hollywood lingo. During the depression, exhibitors could show a movie with the hottest dishes around and still face empty seats. So what did they do? They catered to the practical side of their customers and gave away real dishes. Really.
The dish and silverware sets were practical and popular. Whole sets were given out throughout the year, generating repeat customers eager to collect an entire set. Who said going to the movies was a waste of time?
